Social networking offers a better way to promote the city of Enid

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February 13, 2011

Social networking offers a better way to promote the city of Enid

By Joe Malan, Staff Writer Enid News and Eagle The Enid News and Eagle Sun Feb 13, 2011, 10:25 PM CST

ENID — The popularity of Facebook and Twitter hasn’t been lost on local businesses and organizations trying to use social networking as one more arrow in their marketing quiver.

Today’s social networking sites make it much easier for Enid to market itself and find new investment opportunities, said Brent Kisling, executive director of Enid Regional Development Alliance.

“I would say the community is very active with (social networking),” he said.

Sites such as Facebook, he said, allow Enid and Garfield County to share information outside their borders.

The alliance has a Facebook page that provides news about the city and county as well as facts pertaining to both.

For example, one fact the alliance touts is Enid is the only city in Oklahoma with a public access television facility.

That fact could interest people who want to become involved in public access television, and posts such as those help spread the word to others.

In another post, the alliance states Autry Technology Center in Enid had the second highest enrollment in the state behind Tulsa Technology Center in 2010.

People who live outside of Enid in other parts of the state may never have heard of Autry and classes the center provides.

Use of social media is another way Enid can promote itself, said Brittany Conner, membership and special events director at Greater Enid Chamber of Commerce.

“We use (social media) to promote community development initiatives and programs,” Conner said.

One of the things Greater Enid Chamber of Commerce has done in the past is create a promotional video that shows what the city of Enid is all about.

The video is available at www.enid chamber.com. The chamber also distributes other promotional pieces, including photos of Enid.

“They can promote what’s special (about our community),” Conner said.

The chamber also has a Twitter page as well as a Facebook page, which has posts about events going on around the county, as well as photos and video.

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Economic Development 2011

Economic Development 2011
One of the attributes of living in Enid and Northwest Oklahoma is the abundant pride residents have in its people, land and businesses. The 2011 News & Eagle Progress edition highlights these areas and pays tribute to all of those who make our region shine 7 days a week, 365 days a year.

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Inspire Greater Enid is an organization that has a mission to bring together professionals in marketing and communications fields and provide them resources, information, training and professional marketing.

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‘Ambassadors’ help Enid shine
“We have become incredibly successful at marketing. We are a for-profit company but virtually everything we do has a spin-off for the local economy. We are trying to get good, fun events. We are trying to get Enid to be fun and a good destination for fun.” — Frank Baker, director of Eagle Marketing

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Enid 1st seeks stories that it can brag about
Enid Regional Development Alliance, along with the help of the Enid News & Eagle, has launched an Enid 1st Campaign with the goal of drawing information from individuals, companies or organizations about what Enid is best at, has the most of, is first at doing or has the only of.

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Out on their own: With a little help from the community
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Kelly Goodwin, general manager, said they are working to entice several businesses into the mall.

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Social networking offers a better way to promote the city of Enid
Today’s social networking sites make it much easier for Enid to market itself and find new investment opportunities, said Brent Kisling, executive director of Enid Regional Development Alliance.

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Marcy Jarrett, director of ECVB, said the No. 1 goal is to find what people want in Enid and promote that directly.

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“Marketing Enid to national retail people is a tenacious and lengthy process and we are in the middle of it. We’re ahead of where we thought we would be, there is still a lot of distressed commercial real estate, and we still may not have seen the end of foreclosures, but we’ve turned the corner." — Rickey Hayes, retail consultant

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Social networking offers a better way to promote the city of Enid

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