School getting social with course offerings

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Autry Technology Center has a class on social media that explains how to use it and the value of it — from Twitter to Facebook.

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February 27, 2010

By Robert Barron, Staff Writer Enid News and Eagle The Enid News and Eagle Sat Feb 27, 2010, 10:07 PM CST

ENID — We’ve seen people texting on cellphones, and co-workers browsing social media pages at work.

What is the phenomenon and why is it so popular? And how can we learn it? Autry Technology Center has a class on social media that explains how to use it and the value of it — from Twitter to Facebook.

Molly Helm, Autry spokeswoman, said classes started from community requests. She recommends the class for everyone, including parents who want to understand what their children are doing.

“If your kids are on it and you’re not, you are missing a teaching opportunity,” she said.

Businesses also need to consider a social media policy. Social media is a phenomenon, and business professionals need to know about it, she said. For some businesses Helm said it is absolutely essential because that is where to find customers.

“If your demographics are teens or young professionals, you need to know about it, but the fastest growing group now is women over 55,” she said.

A number of online business journals indicate social media marketing is valuable.

“Social media is an opportunity for businesses to tell their story in a new way that’s more conversational than many of the other marketing methods. It’s popular for lots of reasons, but I think one of the main things people like about social media is that it engages people and allows two-way communication so well,” said Lynn Taylor head of the Autry program.

Autry’s classes introduce students to the world of You Tube, Facebook, Twitter and other social media sources.

“Social Media for Professionals” offers tips on how to use those media to build a brand or communicate with customers and potential customers, ac-cording to Autry’s Web site. The class focuses on business use, but Helm said it may interest anyone wanting to learn about social media.

Classes cover social media, Facebook and Twitter.

For information, contact Autry at 242-2750.

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